"An Econometric Model for Assessing University Enrollment and Marketing Efforts". Intelligent Data Analysis, Vol. 21 (4).
Yet most of these studies assume that social interactions do not change over time, even though actors in social networks exhibit different likelihoods of being influenced across the diffusion...
We replicate the work of Schmitt et al. (2011) who find that referred customers are more loyal and valuable than customers acquired through other channels. While our results confirm that rewarded...
El año 2010 había comenzado mucho mejor. En este contexto, Subaru Chile, un actor del mercado con una cuota relativamente pequeña (anexo 1), decidió introducir un nuevo modelo: Subaru XV, un...
El ciclo de vida del destino turístico constituye uno de los temas de mayor relevancia en los análisis de competitividad turística. Muestra la evolución de un destino en el tiempo y puede...
In this monograph we examine the extent to which word-of-mouth communication (WOM) plays a complementary and/or substitute role with regard to advertising. A review of the existing literature...